- Marketing
- Branding
- Differentiation
Be Remarkable or Be Invisible
2 min read · No. 43
Safe design is easy to forget, and being forgotten is the real risk. Give people something worth talking about.
6 posts
Business insights, entrepreneurship, and strategy
Latest: October 26, 2026. Oldest: March 2, 2026.
2 min read · No. 43
Safe design is easy to forget, and being forgotten is the real risk. Give people something worth talking about.
2 min read · No. 37
Talent gets you noticed. Professionalism keeps you hired. Contracts, clients and getting paid are part of the craft.
2 min read · No. 31
Beautiful thumbnails show what you made. A good case study shows how you think, and thinking is what people hire.
2 min read · No. 23
Busy teams close tickets. Great product teams solve problems. The difference shows up in what customers actually experience.
2 min read · No. 17
Goals look good on a slide. Strategy tells a team what to do on Monday morning, and what to stop doing.
2 min read · No. 9
You do not become a market leader by watching competitors. You become one by understanding customers better than anyone else.